Temu and AliExpress have expanded with aggressive pricing and marketing, spurring regulators to scramble for solutions
Chinese e-commerce platforms, particularly Temu and AliExpress, have gained significant market share in South Korea since last year by offering a wide range of products at competitive prices and employing aggressive marketing strategies.
Their entry has the potential to shake up the ROK’s competitive e-commerce industry, at least initially expanding the range of consumer choices and driving down prices.
Chinese e-commerce platforms, particularly Temu and AliExpress, have gained significant market share in South Korea since last year by offering a wide range of products at competitive prices and employing aggressive marketing strategies.
Their entry has the potential to shake up the ROK’s competitive e-commerce industry, at least initially expanding the range of consumer choices and driving down prices.
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