South Korean consumers have called for a boycott of Paris Baguette — a ubiquitous South Korean bakery chain — and its parent company SPC Group after a 23-year-old woman was crushed to death at their factory.

In the early hours of Oct. 15, 2022, the woman got caught in a sauce mixing machine meant to be operated by two people and was mangled. But the company resumed operations immediately because the Ministry of Employment and Labor had only ordered the suspension of work on the machine involved in the accident — not the entire factory floor.