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Briefings KFTC fines against Baemin and Coupang expose Seoul’s platform policy dilemmaRegulators aim to revive competition for restaurants as US scrutiny and Uber’s pending deal raise the stakes South Korea’s Fair Trade Commission (KFTC) announced Monday provisional fines totaling $468.3 million (631.9 billion won) on Baemin operator Woowa Brothers and Coupang for abusing their dominance of the food delivery market, among other violations. Woowa faces $245.4 million (331.1 billion won) and Coupang $222.9 million (300.8 billion won). Both, it found, pressured restaurants to offer terms no worse than those on rival apps, in a market where they held a combined 92.89% share last year. Baemin, it found, also pushed restaurants onto its costlier in-house delivery by downplaying restaurant-arranged delivery, forcing identical prices across both, scrapping a cheaper flat-fee © Korea Risk Group. All rights reserved. |





