At Korea Pro’s May Seoul Circuit dinner, Keon Jun Lee, founder and CEO of Brandazine, led a candid conversation about the challenges of building a startup in South Korea’s competitive brand-tech landscape. Drawing from personal experience, Lee discussed the hurdles of early-stage growth, the evolution of the creator economy and the realities behind design-driven storytelling.

In this episode, we share the moderated portion of the event.

About the podcast: The Korea Pro Podcastis a weekly 15-minute conversation hosted by Korea Risk Group Executive Director Jeongmin Kim, Editor John Lee and correspondent Joon Ha Park, diving deep into the most