South Korea’s cosmetics exports reached $7.4 billion during the third quarter of 2024, driven by rising global demand for K-beauty products. The U.S. and Japan have emerged as key growth markets, with U.S. exports alone rising by 38.6%. Meanwhile, China remains the largest market, but exports to the region dipped by 9.1%.

Skincare products, particularly personal cleansing items, accounted for $5.56 billion out of the total $7.4 billion, pointing to consumer demand for practical and innovative beauty products.