South Korea’s conservative camp has historically returned to power through voter backlash against progressive governance rather than through internal renewal, a model now under strain as the People Power Party (PPP) pursues yet another name change following Yoon Suk Yeol’s collapse.

The PPP said on Jan. 12 that nearly 70% of its dues-paying members supported rebranding the party, with leaders aiming to finalize a new name by next month. If completed, the move would mark the party’s first rebrand in more than five years and the latest in a series of identity resets that have punctuated conservative politics since democratization.