As South Korean President Yoon Suk-yeol enters his third year in office with a record-low approval rating of 24%, he faces significant challenges in effectively communicating his policies and building consensus among the public.

Observers have cited Yoon’s inflexible approach to governance, insufficient dialogue with citizens and inconsistent media interactions as decisive factors behind the general lack of understanding and support for his key reforms in labor, education, pensions and healthcare.

In an effort to address these issues, Yoon announced on Tuesday the revival of the senior secretary for civil affairs position, which he had initially abolished. He appointed