The dismissal of South Korea’s men’s soccer coach following poor performance under his brief tenure has drawn new scrutiny to the Korea Football Association (KFA), as public anger over his hiring and firing focuses new scrutiny on corporate influence in the administration of the nation’s favorite sport.

South Korean soccer fans are increasingly calling for the resignation of KFA chief Chung Mong-gyu, citing dissatisfaction with his alleged misconduct and coercion during his tenure as chairman. Chung, a member of the family that owns Hyundai, concurrently serves as chairman of both the Hyundai Development Company Group and the KFA.