In South Korea, a trend known as “gwinong” signifies a shift from urban to rural living, driven by individuals seeking a departure from fast-paced city life. However, this transition often confronts newcomers with the realities of rural economics and agriculture’s inherent challenges.

Hwang’s case illustrates this trend. After moving to the countryside with his wife to engage in farming, he quickly encountered the direct impact of national policy changes on his agricultural business.