In South Korea, a longstanding image of being virtually “drug-free” has been a point of pride. However, recent trends and high-profile cases are prompting a reevaluation of this narrative, suggesting a potential shift in the country’s relationship with drugs.

From the societal stigma associated with drug use to the rising concern over youth experimentation and celebrity scandals, South Korea finds itself at a crossroads, balancing its traditional image with emerging realities.