{"id":2203763,"date":"2024-02-08T16:30:03","date_gmt":"2024-02-08T07:30:03","guid":{"rendered":"https:\/\/koreapro.org\/?p=2203763"},"modified":"2024-02-09T18:20:17","modified_gmt":"2024-02-09T09:20:17","slug":"tourism-recovery-sees-china-nudging-tourists-from-south-korea-other-us-allies","status":"publish","type":"post","link":"https:\/\/koreapro.org\/2024\/02\/tourism-recovery-sees-china-nudging-tourists-from-south-korea-other-us-allies\/","title":{"rendered":"Tourism recovery sees China nudging tourists from South Korea, other US allies"},"content":{"rendered":"

As international travel rebounds post-COVID-19, the Chinese government appears to be nudging its citizens away from visiting U.S. allies like South Korea, Japan and Australia.<\/span><\/p>\n

The <\/span>sluggish resurgence<\/span><\/a> of Chinese outbound tourism emerged as a notable surprise in 2023.<\/span><\/p>\n

Following its reopening in early 2023, China pushed to revive international travel. By February, it had removed restrictions on group travel to various <\/span>Southeast Asian countries<\/span><\/a> and New Zealand. This was extended to other major destinations, including <\/span>South Korea<\/span><\/a>, Japan, Australia and the U.S. by August.<\/span><\/p>\n

However, the anticipated flood of Chinese tourists fell short. Destinations such as South Korea, Japan, Australia, New Zealand and Europe have witnessed only modest increases in Chinese visitor numbers, remaining <\/span>well below<\/span><\/a> those of 2019.<\/span><\/p>\n

In 2019, nearly 155 million Chinese traveled abroad; by the first half of 2023, this number had dropped to just over 40 million. A January report by <\/span>Bloomberg<\/span><\/i><\/a> estimates this decline had removed $130 billion from the global economy.<\/span><\/p>\n

In 2023, about <\/span>2 million Chinese tourists<\/span><\/a> visited Korea, merely 34% of the 2019 figure.<\/span><\/p>\n

Although the numbers are on the rise, with Korean industry leaders <\/span>anticipating 85,000 Chinese visitors<\/span><\/a> during the Lunar New Year alone, they still fall short of industry experts\u2019 expectations. This contrasts starkly with the surge in outbound travel from South Korea, Japan and Taiwan since the end of the pandemic.<\/span><\/p>\n

For instance, the number of Koreans traveling to Australia in Nov. 2023 <\/span>exceeded<\/span><\/a> the figures from the same month in 2019. Yet, the number of Chinese visitors was less than half of the level of that time.<\/span><\/p>\n

\"\"

Two women wearing traditional Korean hanbok visit Gyeongbokgung Palace | Image: Canva<\/em><\/p><\/div>\n

EVOLVING TRAVEL TRENDS<\/b><\/p>\n

With the number of Chinese tourists lagging, South Korea and Japan emerged as the <\/span>leading providers of visitors<\/span><\/a> to each other\u2019s countries in 2023.<\/span><\/p>\n

By December<\/span><\/a>, the number of Korean visitors to Japan was double that of Chinese tourists, with mainland Chinese visitors even outnumbered by those from Taiwan.<\/span><\/p>\n

Commentators have pointed to a number of factors to explain these disappointing figures, such as China\u2019s slower-than-expected gross domestic product growth, difficulties in obtaining passports and visas \u2014 20 million Chinese passports <\/span>expired<\/span><\/a> during the pandemic \u2014 and a shortage of international flights.<\/span><\/p>\n

The nature of Chinese tourism is also changing, shifting away from traditional group tours toward younger, <\/span>free and independent travelers<\/span><\/a> who decide their own travel plans and seek more diverse destinations.<\/span><\/p>\n

An increasing number of Chinese travelers are also choosing to <\/span>vacation within China<\/span><\/a>, possibly due to having liked what they found when forced to stay home during the pandemic. As a result, domestic destinations like Lhasa, Shantou and Haikou are gaining popularity.<\/span><\/p>\n

In response to the sluggish interest in international travel, the Chinese government signed visa-free agreements with <\/span>Singapore and Thailand<\/span><\/a>. In December, these were <\/span>expanded<\/span><\/a> to include Malaysia and a number of European countries, including France, Italy, Germany and Spain.<\/span><\/p>\n

Statistics from December indicate that these initiatives have successfully boosted the number of visitors.<\/span><\/p>\n

POLITICAL FALLOUT<\/b><\/p>\n

However, these factors alone do not fully explain the variation in Chinese tourists\u2019 destination choices, especially the tepid growth in visits to neighboring countries like South Korea and Japan. Despite the <\/span>low yen<\/span><\/a> turning Japan into a global tourist hotspot over the past year, Chinese tourists have been the exception.<\/span><\/p>\n

China itself has suggested that politics may be influencing these trends.\u00a0\u00a0\u00a0<\/span><\/p>\n

A <\/span>Global Times<\/span><\/i> article<\/span><\/a> published on Feb. 3 highlighted a survey of 25,000 Chinese netizens, listing the Maldives, Singapore, Thailand, Russia, Japan, New Zealand, Iceland, Switzerland, France and Italy as their top 10 tourist destinations.<\/span><\/p>\n

Noticeably, South Korea and Australia, once popular destinations among Chinese tourists, were no longer in the top 10, with Japan dropping from second to fifth.<\/span><\/p>\n

The article mentioned long distances and high costs but emphasized \u201cworsening diplomatic ties and unfriendly attitudes toward Chinese tourists\u201d as deterrents to travel to South Korea, Japan and Australia.<\/span><\/p>\n

It quoted a local tourism expert saying, \u201cThe top five countries are all countries surrounding China and which all warmly embrace Chinese tourists.\u201d<\/span><\/p>\n

The <\/span>Global Times<\/span><\/i> article also criticized the South Korean government\u2019s \u201chostile policies toward China\u201d and pointed to reported instances of mistreatment and discrimination against Chinese visitors in the ROK.<\/span><\/p>\n

For example, it mentioned Chinese tourists being required to <\/span>wear a yellow sign<\/span><\/a> and being escorted to a special area upon arrival at Incheon airport in early 2023, omitting that these measures were temporary and applied to <\/span>all travelers from China<\/span><\/a>, including South Koreans, due to COVID-19 precautions.<\/span><\/p>\n

Concurrently, the <\/span>Global Times <\/span><\/i>article suggested that the falling popularity of Japan among Chinese tourists reflects souring ties between China and Japan, \u201cas Tokyo appears intent on aiding the U.S. containment strategy against China and its plan of dumping nuclear wastewater into the ocean drew widespread indignation among Chinese people.\u201d<\/span><\/p>\n

\"\"

South Korean foreign minister meets Chinese foreign minister Wang Yi during the G20 Foreign Ministers’ Meeting, July 7, 2022 | Image: ROK Ministry of Foreign Affairs via Facebook<\/a><\/em><\/p><\/div>\n

PLAUSIBLE DENIABILITY<\/b><\/p>\n

Given the Chinese Communist Party\u2019s tight control of all domestic media, commentary in the <\/span>Global Times<\/span><\/i> is widely regarded as indicative of government views and, therefore, closely monitored by analysts and government officials worldwide.<\/span><\/p>\n

It is hard to interpret the <\/span>Global Times\u2019<\/span><\/i> comments as anything other than a signal to Chinese tourists and operators to favor destinations in the Global South over South Korea, Japan, Australia and other U.S.-friendly countries.<\/span><\/p>\n

It is unlikely to be coincidental that the country at the top of the <\/span>Global Times\u2019<\/span><\/i> favorite destination list \u2014 the Maldives \u2014 has recently been in the news for getting into a <\/span>diplomatic spat<\/span><\/a> with its giant neighbor, India.<\/span><\/p>\n

China has quickly capitalized on these tensions, warmly welcoming the new Maldivian president to Beijing and formally <\/span>upgrading its ties with the country<\/span><\/a>.<\/span><\/p>\n

China is also promoting travel to newer destinations such as <\/span>Saudi Arabia and the United Arab Emirates<\/span><\/a>, where Beijing is similarly reinforcing diplomatic relations.<\/span><\/p>\n

A <\/span>Bloomberg<\/span><\/i> analysis<\/span><\/a> in January revealed a wildly uneven pattern of recovery in flights from China to other countries post-COVID-19. It reported connections to the Middle East and Africa were back at 100% of 2019 levels, compared to 80% for Europe, 43% for Japan, 32% for South Korea and barely 15% for North America.<\/span><\/p>\n

Remarkably, there are now no direct flights between China and India, the world\u2019s two most populous countries and immediate neighbors. That likely reflects the <\/span>poor shape of the bilateral relationship<\/span><\/a> between Beijing and New Delhi and is similar to the shortage of flights between China and the U.S.<\/span><\/p>\n

Conversely, Russia, enjoying a \u201c<\/span>no limits<\/span><\/a>\u201d relationship with China at a \u201chistoric high,\u201d ranked fourth on the <\/span>Global Times\u2019<\/span><\/i> popularity list for travel.<\/span><\/p>\n

China\u2019s history of leveraging outbound tourism as a tool of indirect economic coercion is well-documented.<\/span><\/p>\n

South Korea already experienced it once before in 2017 over its decision to proceed to host U.S. Terminal High Altitude Area Defense anti-missile defense systems, leading to a <\/span>precipitate drop<\/span><\/a> in Chinese visitors.<\/span><\/p>\n

Canada<\/span><\/a> felt a similar effect following the arrest of Huawei executive Meng Wanzhou in 2018.<\/span><\/p>\n

Japan suffered similarly a decade ago, the last time bilateral relations were in a trough.<\/span><\/p>\n

These actions are all plausibly deniable, with Chinese sources routinely attributing these outcomes to the decisions of individual consumers rather than government directives. Yet, the impact is undeniable.<\/span><\/p>\n

South Korean tourist industry leaders will likely be hoping that the impact of geopolitical tensions on Chinese travel trends will prove to be brief and transient.<\/span><\/p>\n

Edited by John Lee<\/span><\/i><\/p>\n

Business & Economy<\/span><\/a>Inter-Korean & Foreign Relations<\/span><\/a><\/div>","protected":false},"excerpt":{"rendered":"

As international travel rebounds post-COVID-19, the Chinese government appears to be nudging its citizens away from visiting U.S. allies like South Korea, Japan and Australia. The sluggish resurgence of Chinese outbound tourism emerged as a notable surprise in 2023. Following its reopening in early 2023, China pushed to revive international travel. By February, it had […]<\/p>\n","protected":false},"author":10407,"featured_media":2203764,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[24,28],"class_list":["post-2203763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analysis","tag-business-economy","tag-inter-korean-foreign-relations"],"yoast_head":"\nTourism recovery sees China nudging tourists from South Korea, other US allies - KOREA PRO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/koreapro.org\/2024\/02\/tourism-recovery-sees-china-nudging-tourists-from-south-korea-other-us-allies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tourism recovery sees China nudging tourists from South Korea, other US allies - KOREA PRO\" \/>\n<meta property=\"og:description\" content=\"As international travel rebounds post-COVID-19, the Chinese government appears to be nudging its citizens away from visiting U.S. allies like South Korea, Japan and Australia. 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