{"id":2202182,"date":"2023-09-08T16:51:05","date_gmt":"2023-09-08T07:51:05","guid":{"rendered":"https:\/\/koreapro.org\/?p=2202182"},"modified":"2023-11-20T17:16:34","modified_gmt":"2023-11-20T08:16:34","slug":"tipping-the-debate-the-growing-controversy-over-south-koreas-gratuity-culture","status":"publish","type":"post","link":"https:\/\/koreapro.org\/2023\/09\/tipping-the-debate-the-growing-controversy-over-south-koreas-gratuity-culture\/","title":{"rendered":"Tipping the debate: The growing controversy over South Korea\u2019s gratuity culture"},"content":{"rendered":"

South Korea has long steered clear of the tipping culture. However, a recent uproar emerged when a <\/span>photograph of a tip jar<\/span><\/a> started trending on Twitter. Many South Korean social media users expressed reluctance to adopt a tipping culture primarily seen in countries like the U.S. and Canada. The debate intensified when <\/span>Kakao T Mobility<\/span><\/a>, the country\u2019s most popular taxi-hailing app, introduced its gratitude tips feature shortly thereafter, allowing passengers to express their appreciation to drivers monetarily.<\/span><\/p>\n

This debate dives deep into South Korea\u2019s attitude toward service workers, its minimum wage policies and broader socioeconomic norms.<\/span><\/p>\n

Kakao T Mobility\u2019s new feature enables passengers to tip taxi drivers between an additional $0.78 to $1.57 (1,000 to 2,000 won) to show appreciation for their service. Notably, the company confirmed it would not profit from these tips or impose credit card fees on customers who choose to tip.<\/span><\/p>\n

In a statement, Kakao T Mobility said, \u201cWhile tipping isn\u2019t a widespread practice in Korea, users of Kakao T Taxi now have the option to extend special gratitude to their drivers over and above the regular fare.\u201d<\/span><\/p>\n

Proponents hail this initiative as both an acknowledgment of commendable service and a potential financial boost for drivers. This support becomes even more relevant against the backdrop of criticism directed at South Korea\u2019s <\/span>perceived insufficient<\/span><\/a> minimum wage<\/span><\/a>.<\/span><\/p>\n

\"\"

An illustration of a tip jar | Image: Korea Pro<\/em><\/p><\/div>\n

\"\"TIPPING THE SCALES<\/b><\/p>\n

The act of tipping unveils a myriad of underlying concerns beyond a straightforward monetary transaction. The core concern revolves not just around the added expense but the broader implications of adopting such practices.<\/span><\/p>\n

Some argue that introducing tipping might elevate customer service standards. However, there are growing apprehensions that this could inadvertently shift financial responsibility onto patrons, possibly causing a surge in overall fare and service charges.<\/span><\/p>\n

Kakao Mobility faced criticism last year for its <\/span>perceived underpayment<\/span><\/a> of taxi drivers. Thus, critics contend that the introduction of tipping shifted the onus onto customers to bridge the compensation gap, effectively making them a makeshift solution to a larger systemic issue. Public discontent escalated following an increase in the <\/span>base taxi fare<\/span><\/a>.<\/span><\/p>\n

\u201cI haven\u2019t thought much about tipping. But if I did tip service workers, I think I would do it only for exceptional service or students working part-time,\u201d Jiyeon Kim, a university student, told <\/span>Korea Pro<\/span><\/i>.<\/span><\/p>\n

\u201cMany years ago, when customers used to pay in cash, I received tips from leftover change. But people stopped tipping when they shifted to card payments,\u201d Kim Hun-gi, a taxi driver, told <\/span>Korea Pro<\/span><\/i>. \u201cI don\u2019t expect to get tips now, but making a living as a taxi driver is challenging.\u201d<\/span><\/p>\n

\u201cWhile some forms of tipping do exist in some businesses, service workers don\u2019t display it explicitly. It would feel coercive,\u201d Kim said.<\/span><\/p>\n

\u201cHaving been a taxi driver for 44 years, I\u2019ve seen inflation and rising fares,\u201d Lee Man-sik, another taxi driver, told <\/span>Korea Pro<\/span><\/i>. \u201cPeople get apprehensive about rising prices. It\u2019s understandable.\u201d<\/span><\/p>\n

\"\"

The Korean Confederation of Trade Unions demands a minimum wage increase, July 7, 2023 | Image: Korean Confederation of Trade Unions via Facebook<\/a><\/p><\/div>\n

\"\"\"\"SOCIAL INERTIA<\/b><\/p>\n

The ongoing debate over tipping in South Korea presents uncertainties about its potential normalization.<\/span><\/p>\n

While many view tipping as an acknowledgment of quality service, critics argue that it\u2019s vital not to let it overshadow the fundamental problem: the absence of robust minimum wage policies. To address this, they argue that South Korea must take a holistic approach to labor policies, ensuring service workers receive fair wages.<\/span><\/p>\n

\u201cThere should be no need for a tipping culture to exist in countries where minimum wages are set. We cannot ask consumers who are already struggling due to high prices to pay additional tips,\u201d Lee Eun-hee, a professor of consumer science at Inha University, told <\/span>Korea Pro<\/span><\/i>.<\/span><\/p>\n

\u201cPaying tips essentially means paying more money, which, from the consumer\u2019s perspective, is no different from another type of inflation.\u201d<\/span><\/p>\n

Income inequality in South Korea is surging, according to Hankyoreh\u2019s March 2023 <\/span>analysis<\/span><\/a> of data from the World Inequality Lab. The data reveals that in 2021, the top 1% of wage earners in South Korea constituted 11.7% of income, an increase of 3.3 percentage points from 2007. This increase was the second-largest surge among the Organisation for Economic Co-operation and Development nations.<\/span><\/p>\n

\u201cI\u2019d rather earn through proper wages than tips,\u201d Lee Seung-won, a barista in his 20s, told <\/span>Korea Pro<\/span><\/i>.<\/span><\/p>\n

\u201cWhy should consumers have to tip service workers? Consumers shouldn\u2019t have to fix the problems that the big companies caused in the first place,\u201d Haliey Kim, a 26-year-old office worker told <\/span>Korea Pro<\/span><\/i>.\u00a0<\/span><\/p>\n

\u201cI often tip restaurant staff upfront when dining with a large group, knowing they\u2019ll go the extra mile,\u201d KY Park, a businessman in his 50s, told <\/span>Korea Pro<\/span><\/i>. \u201cBut the term \u2018tip\u2019 feels demeaning. I feel it implies some hierarchical disparity.\u201d<\/span><\/p>\n

Lee Soo-jin of Seoul National University\u2019s Consumer Trend Analysis Center explained that South Koreans\u2019 hesitancy around tipping stems from fear of offending someone. \u201cTipping indicates a perceived sense of equality between the customer and the employee \u2014 a phenomenon alien to South Korea.\u201d<\/span><\/p>\n

Lee further suggested that many Koreans could view tipping as an added compensation rather than an assurance of superior or expedited service.<\/span><\/p>\n

South Korea stands at a crossroads as it considers the future of tipping, weighing the nation\u2019s societal and cultural values against a practice that has elicited mixed responses globally.<\/span><\/p>\n

Even in the U.S., where tipping is deeply ingrained in their culture, a <\/span>Bankrate report<\/span><\/a> from June indicates that approximately one-third of Americans believe the tipping culture has spiraled \u201cout of control\u201d and has resulted in <\/span>tip fatigue<\/span><\/a>.<\/span><\/p>\n

Regardless of the diverse stances on tipping, the mixed responses underscore that the service industry is ripe for change.<\/span><\/p>\n

\u201cAlthough it remains uncertain how these practices might influence South Korea\u2019s overall tipping culture, any change or innovation in the service sector could potentially yield positive results,\u201d Joseph Han, the chief of the Labour Policy Research Unit of Korea Development Institute, told <\/span>Korea Pro<\/span><\/i>.<\/span><\/p>\n

Edited by John Lee<\/span><\/i><\/p>\n

Culture & Society<\/span><\/a><\/div>","protected":false},"excerpt":{"rendered":"

South Korea has long steered clear of the tipping culture. However, a recent uproar emerged when a photograph of a tip jar started trending on Twitter. Many South Korean social media users expressed reluctance to adopt a tipping culture primarily seen in countries like the U.S. and Canada. The debate intensified when Kakao T Mobility, […]<\/p>\n","protected":false},"author":10839,"featured_media":2202189,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[25],"class_list":["post-2202182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analysis","tag-culture-society"],"yoast_head":"\nTipping the debate: The growing controversy over South Korea\u2019s gratuity culture - KOREA PRO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/koreapro.org\/2023\/09\/tipping-the-debate-the-growing-controversy-over-south-koreas-gratuity-culture\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tipping the debate: The growing controversy over South Korea\u2019s gratuity culture - KOREA PRO\" \/>\n<meta property=\"og:description\" content=\"South Korea has long steered clear of the tipping culture. 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