{"id":2202096,"date":"2023-08-28T17:03:15","date_gmt":"2023-08-28T08:03:15","guid":{"rendered":"https:\/\/koreapro.org\/?p=2202096"},"modified":"2023-08-29T17:02:05","modified_gmt":"2023-08-29T08:02:05","slug":"intense-work-intense-play-how-koreans-work-culture-impacts-their-travel-plans","status":"publish","type":"post","link":"https:\/\/koreapro.org\/2023\/08\/intense-work-intense-play-how-koreans-work-culture-impacts-their-travel-plans\/","title":{"rendered":"Intense work, intense play: How Koreans\u2019 work culture impacts their travel plans"},"content":{"rendered":"

South Korea\u2019s reopened international flight sector has seen a <\/span>surge<\/span><\/a> in citizens craving overseas vacations. Major Korean tour agencies quickly <\/span>sold out<\/span><\/a> their Europe-bound package products for September in anticipation of the Chuseok holiday. But these packages offer something unexpected: jam-packed itineraries that allocate just about a day for each city or country, reflecting South Korea\u2019s intense work culture.<\/span><\/p>\n

\u201cMy family and I are spending just one day in London. The next day, we head directly to France, spending two days in Paris,\u201d Kim So-yeon, a 24-year-old recent graduate, told <\/span>Korea Pro<\/span><\/i>, describing her upcoming package tour to Western Europe.<\/span><\/p>\n

\u201cThen we\u2019re off to Belfort in France, followed by Interlaken in Switzerland. Italy is the main highlight of our trip, with over four days planned across cities like Milan, Venice, Sorrento, Rome, Naples, Pompeii and others.\u201d<\/span><\/p>\n

Such <\/span>Western Europe-focused group tours<\/span><\/a> are popular in the summer. They typically span four countries in a tight eight-night, 10-day window, visiting more than 10 cities.<\/span><\/p>\n

\u201cI need to boost my stamina before this August trip. Otherwise, I might struggle to keep up with the rest of my group by day three,\u201d Kim added, expressing her excitement and concern for the trip\u2019s grueling schedule.<\/span><\/p>\n

Her concern about the pace isn\u2019t unfounded. A packed itinerary means constant movement and transitioning between cities, which can be physically demanding.<\/span><\/p>\n

\u201cI was so drained that I experienced sleep paralysis at the hotel,\u201d Kim Jung-hyun, a 28-year-old woman, told <\/span>Korea Pro<\/span><\/i> about her past 10-day trip to Spain and Portugal. \u201cNow, I honestly can\u2019t recall most of the cities I visited, let alone the details our tour guide provided.\u201d<\/span><\/p>\n

Kim Jung-hyun\u2019s experience suggests a broader issue: Korean travel packages with such dense schedules may make travelers feel worn out, countering the purpose of a vacation \u2014 rest and relaxation.<\/span><\/p>\n

Given that South Korea has a reputation for its grueling work culture \u2014 with its citizens logging an average of <\/span>1,915 hours annually<\/span><\/a>, 199 hours more than the average among Organization for Economic Co-operation and Development countries \u2014 the need for rest is even more pronounced for Koreans.<\/span><\/p>\n

However, South Korea\u2019s overwork culture is likely the catalyst for these ambitious tour itineraries. The nation\u2019s intense work ethic often limits the duration of breaks, possibly influencing the structure of these vacations.<\/span><\/p>\n

\"\"

An illustration of people working in their office cubicles | Image: Korea Pro<\/em><\/p><\/div>\n

SOUTH KOREAN WORK CULTURE<\/b><\/p>\n

South Korean workers\u2019 summer vacations are in the spotlight following the release of a 2023 <\/span>report<\/span><\/a> by the Korea Enterprises Federation, a business organization. The report revealed that the average number of days off set by companies for this year\u2019s summer vacation period was 3.7.<\/span><\/p>\n

However, nearly 10% of companies responded that they do not designate a separate summer vacation period but instead allow employees to use their annual leave throughout the year.<\/span><\/p>\n

\u201cMost people around me take off work for three to four days at most. I haven\u2019t seen anyone take 10 consecutive days off,\u201d Mun So-jeong, a 21-year-old office worker, told <\/span>Korea Pro<\/span><\/i>.<\/span><\/p>\n

Concurrently, a separate survey by Embrain Public, a Korean public research firm, indicates <\/span>over half<\/span><\/a> of South Korean workers don\u2019t intend to take summer vacations this year. While financial constraints were the primary deterrent, a significant group attributed their decision to their employers\u2019 inadequate vacation provisions: the scarcity of paid leave, potential surges in post-vacation workload and the anxiety associated with requesting leave.<\/span><\/p>\n

Currently, the amount of annual paid leave allocated to Koreans is <\/span>15 days<\/span><\/a>, trailing the global average of 20 days. Even so, only 58.7% of South Korean workers utilize their full paid leave entitlement, according to a <\/span>2021 report<\/span><\/a> from the ROK Ministry of Employment and Labor. This figure is down from 63.3% the previous year. Further, time off from work is typically dispersed throughout the year rather than taken consecutively.<\/span><\/p>\n

Given this environment, even the intense 10-day European tours become <\/span>aspirational<\/span><\/a> for many. Extending such vacations is often deemed unfeasible.<\/span><\/p>\n

\u201cMy parents were working when we booked our Spain-Portugal group tour,\u201d Kim Jung-hyun told <\/span>Korea Pro<\/span><\/i>. \u201cThey had to wrap up their tasks and meet deadlines ahead of time to go on leave for 10 days. My dad put in late hours right up to the day we departed.\u201d<\/span><\/p>\n

Kim, who now works for a Dutch company, expressed astonishment at her new company\u2019s vacation policy, which mandates employees to take at least one continuous 10-day break from work annually.<\/span><\/p>\n

\u201cI was so shocked that I reached out to HR for clarification. Back in Korea, asking for even five days off demanded a lot of courage from an employee.\u201d<\/span><\/p>\n

FAST TRAVEL<\/b><\/p>\n

Fast-paced Korean group tour packages are a response to the limited vacation time available to Koreans and their desire to visit as many places as possible, according to Kim Chae-lynn, a 22-year-old college student who recently backpacked through Europe.<\/span><\/p>\n

Kim\u2019s observations hint at a broader trend: constrained vacation windows have sparked an intense desire among many Koreans to tick off renowned cities and countries on their travel bucket lists. As a result, tour companies have created itineraries that often provide only a superficial exploration of each travel destination.<\/span><\/p>\n

For instance, one <\/span>tour package<\/span><\/a> to the Grand Canyon in the U.S. promises to cover six of its canyons in just two days. The tight time frame leaves vacationers about an hour at each canyon, given that nearly 10 hours are spent in transit daily.<\/span><\/p>\n

\u201cMy tour guide mentioned that Koreans often prioritize quick sightseeing tours,\u201d Mun, the 21-year-old office worker, told <\/span>Korea Pro<\/span><\/i>. \u201cOn the other hand, tourists from other countries tend to seek more immersive experiences, such as hiking or trekking.\u201d<\/span><\/p>\n

Kim Jung-hyun echoed this sentiment: \u201cWhile the itinerary was draining, my parents were still happy with the Spain-Portugal package tour. For them, the thing that mattered was seeing new locales, not necessarily how much they could explore.\u201d<\/span><\/p>\n

This prevalent mindset has birthed a colloquial term among younger Koreans: \u201cjjikmeok travel.\u201d This phrase, commonly found on social media, blends Korean words, translating roughly to \u201csnapshot travel.\u201d It encapsulates the experience of merely skimming the surface of a destination, akin to tasting a sample.<\/span><\/p>\n

\"\"

An illustration of a woman backpacking through a European city | Image: Korea Pro<\/em><\/p><\/div>\n

SHIFTING TRENDS<\/b><\/p>\n

However, the demand for whirlwind group tour packages shows signs of decline as younger Koreans increasingly prioritize leisurely-paced itineraries and the freedom to tailor their travel experiences.<\/span><\/p>\n

With Millennial and Generation Z travelers <\/span>expanding their presence<\/span><\/a> in the tourism market, Korean tour agencies have started to adapt, offering more varied package options to cater to this shifting demographic.<\/span><\/p>\n

\u201cOur core clientele for group tours primarily comprises individuals in their fifties and sixties. We\u2019ve begun introducing various tour packages in recent years, each with its <\/span>unique theme<\/span><\/a>, to attract younger clients,\u201d Lee So-hui, an official from Hanatour, one of South Korea\u2019s leading tour agencies, told <\/span>Korea Pro<\/span><\/i>.<\/span><\/p>\n

\u201cOne such package we\u2019re offering includes an expert-led small group tour where a professional photographer guides travelers through Mongolia, imparting photography lessons along the way.\u201d<\/span><\/p>\n

An examination of Hanatour\u2019s website, as well as those of other tour operators, reveals a <\/span>growing array<\/span><\/a> of choices. These range from semi-packaged tours, which blend elements of guided and independent travel, to niche small-group experiences like watching an England Premier League soccer match in the U.K. alongside a renowned soccer YouTuber.<\/span><\/p>\n

Such tours, tailored for younger travelers, emphasize immersive experiences over the number of destinations, ensuring travelers have ample time to explore.<\/span><\/p>\n

\u201cFor Millennials and Gen Z, the quest for unique experiences precedes the desire to visit many places. As a result, the traditional, tightly-scheduled European packages are seeing diminished interest among these age groups,\u201d Lee from Hanatour told <\/span>Korea Pro<\/span><\/i>.<\/span><\/p>\n

Edited by John Lee<\/span><\/i><\/p>\n

Business & Economy<\/span><\/a>Culture & Society<\/span><\/a><\/div>","protected":false},"excerpt":{"rendered":"

South Korea\u2019s reopened international flight sector has seen a surge in citizens craving overseas vacations. Major Korean tour agencies quickly sold out their Europe-bound package products for September in anticipation of the Chuseok holiday. 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