{"id":2200693,"date":"2023-04-11T18:06:48","date_gmt":"2023-04-11T09:06:48","guid":{"rendered":"https:\/\/koreapro.org\/?p=2200693"},"modified":"2023-11-20T18:36:13","modified_gmt":"2023-11-20T09:36:13","slug":"how-k-pop-and-anime-help-south-korea-and-japan-rebuild-their-relationship","status":"publish","type":"post","link":"https:\/\/koreapro.org\/2023\/04\/how-k-pop-and-anime-help-south-korea-and-japan-rebuild-their-relationship\/","title":{"rendered":"How K-pop and anime help South Korea and Japan rebuild their relationship"},"content":{"rendered":"

The relationship between South Korea and Japan has been fraught with hostility for years. But one consistent element of their relationship is the influence of soft power, which facilitates regular cultural exchange between the two countries.\u00a0<\/span><\/p>\n

It may prove to be a critical factor in maintaining positive relations in the years to come. However, it remains to be seen whether this current mood of rapprochement is sustainable.\u00a0<\/span><\/p>\n

Despite being two of the most powerful democracies in Asia and natural allies against geopolitical threats such as North Korea and China, South Korea and Japan regularly go through cycles of turbulence over political and historical issues.<\/span><\/p>\n

BON VOYAGE<\/b><\/p>\n

Since Japan <\/span>reopened<\/span><\/a> its borders in Nov. 2022, tourism levels have been gradually returning to pre-pandemic levels. Japan had one of the world\u2019s most <\/span>rigorous<\/span><\/a> COVID-19 border policies, severely <\/span>impacting<\/span><\/a> its international tourism industry.<\/span><\/p>\n

Even before the pandemic, South Korea-Japan relations reached a nadir during the Moon administration. Data from the Japan Tourism Agency showed that South Korean tourists to Japan <\/span>decreased<\/span><\/a> by over 65% in Oct. 2019 compared to the same month the previous year.<\/span><\/p>\n

This occurred during critical disputes over issues such as the <\/span>trade war<\/span><\/a> and the forced Korean labor <\/span>legal case<\/span><\/a>, indicating that political tensions can have tangible effects on South Koreans\u2019 willingness to visit Japan.<\/span><\/p>\n

Interestingly, not everything was entirely negative during this period. While the number of South Korean tourists to Japan decreased, the number of Japanese tourists to South Korea <\/span>increased<\/span><\/a> by 33%.<\/span><\/p>\n

Deteriorating diplomatic ties also did not affect people-to-people relations on an individual basis. When South Korea began re-issuing tourist visas in mid-2022, <\/span>hundreds<\/span><\/a> of Japanese residents waited in line at the ROK Embassy in Tokyo, resulting in staff having to limit the number of applications.<\/span><\/p>\n

These events suggest that Japanese people are more willing to visit South Korea, regardless of political disputes, while South Koreans require more reassurance before traveling.<\/span><\/p>\n

With the recent improvement in ROK-Japan relations, South Koreans are finally visiting Japan again. The latest data shows South Koreans account for the <\/span>highest number<\/span><\/a> of inbound tourists, with over 566,000 visitors in Jan. 2023 alone. Additionally, both countries have <\/span>resumed<\/span><\/a> high-speed ferry service after a three-year hiatus.<\/span><\/p>\n

Both South Korea and Japan\u2019s tourism industries desperately need revitalization in a post-pandemic world. As South Koreans\u2019 decision to visit Japan tends to be more influenced by political problems than Japanese people\u2019s decision to visit South Korea, Tokyo would have more money to lose if relations deteriorated due to political tensions.<\/span><\/p>\n

<\/div>\n
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An illustration of a concert | Image: Korea Pro<\/em><\/p><\/div>\n

ANIME AND K-POP<\/b><\/p>\n

Soft power has been an important link between South Korea and Japan.<\/span><\/p>\n

Japanese animation, commonly known as anime, has been popular among South Koreans even when Seoul banned the import of Japanese products. Japanese studios regularly <\/span>subcontracted<\/span><\/a> work to South Korean animators, but South Korea is now one of the largest Asian markets for Japanese anime.<\/span><\/p>\n

Major Japanese animated films, such as \u201cSuzume\u201d and \u201cThe First Slam Dunk,\u201d see <\/span>great success<\/span><\/a> in South Korea despite political tensions. But on the other hand, <\/span>entire films<\/span><\/a> have had their releases postponed due to a decline in support among Korean viewers.<\/span><\/p>\n

Korean pop music, or K-pop, is one of the most substantial soft power ties South Korea has with Japan. It is popular among all age groups, with groups like Twice and BTS <\/span>outselling<\/span><\/a> domestic Japanese artists in the music charts. Japanese pop music has yet to find the same level of success in South Korea, however.<\/span><\/p>\n

Young Japanese people are heavily exposed to Korean pop culture through social media, which seems to be a critical factor in <\/span>declining<\/span><\/a> prejudices. K-pop has even inspired some <\/span>Japanese teenagers<\/span><\/a> to study Korean and fly to Seoul for a chance to be part of its idol scene.<\/span><\/p>\n

BUT CAN IT LAST?<\/b><\/p>\n

Despite recent developments, some skeptics are pointing out that there have been several attempts to improve ties between South Korea and Japan over the decades. The normalization of ROK-Japan relations in 1965 led to hopes for a new era of better relations, and economic cooperation was generally strong throughout <\/span>the 1970s<\/span><\/a>.<\/span><\/p>\n

However, relations soured again in the early 1990s due to disputes over history. Things improved somewhat at the end of the decade after repeated <\/span>apologies<\/span><\/a> from Japanese prime ministers.<\/span><\/p>\n

While the popularity of Japanese media in South Korea is strong, this is not a new phenomenon, as similar patterns occurred at the <\/span>turn of the century<\/span><\/a>. Observers have also noted no less than <\/span>four phases<\/span><\/a> of the Korean Wave \u2014 referring to the popularity of South Korean culture \u2014 in Japan, which suggests that its popularity rises and falls over time.<\/span><\/p>\n

In addition, the next U.S. president could play a significant role in the long-term future of ROK-Japan ties. If a Trump victory occurs in 2024, the Yoon administration may be <\/span>weakened<\/span><\/a> to the point where the main opposition Democratic Party (DP) retakes the presidency in the next Korean election cycle.<\/span><\/p>\n

Seoul\u2019s progressives are expressing <\/span>hostility<\/span><\/a> toward Yoon\u2019s outreach to Japan, and a reversal of policy would undoubtedly alienate an already-skeptical Tokyo, restarting the cycle anew. However, the current administration is taking steps to reduce the chances of this happening, and it will likely be <\/span>more difficult<\/span><\/a> for the DP to undo the current deal on forced labor.<\/span><\/p>\n

Available <\/span>polling data<\/span><\/a> suggests that average South Korean and Japanese attitudes are improving. While there will likely always be disputes between Seoul and Tokyo, cultural exchanges can effectively ensure that political differences alone do not define the ties between both countries.<\/span><\/p>\n

Edited by John Lee<\/span><\/i><\/p>\n

Culture & Society<\/span><\/a>Inter-Korean & Foreign Relations<\/span><\/a><\/div>","protected":false},"excerpt":{"rendered":"

The relationship between South Korea and Japan has been fraught with hostility for years. But one consistent element of their relationship is the influence of soft power, which facilitates regular cultural exchange between the two countries.\u00a0 It may prove to be a critical factor in maintaining positive relations in the years to come. However, it […]<\/p>\n","protected":false},"author":10407,"featured_media":2200694,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[25,28],"class_list":["post-2200693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analysis","tag-culture-society","tag-inter-korean-foreign-relations"],"yoast_head":"\nHow K-pop and anime help South Korea and Japan rebuild their relationship - KOREA PRO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/koreapro.org\/2023\/04\/how-k-pop-and-anime-help-south-korea-and-japan-rebuild-their-relationship\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How K-pop and anime help South Korea and Japan rebuild their relationship - KOREA PRO\" \/>\n<meta property=\"og:description\" content=\"The relationship between South Korea and Japan has been fraught with hostility for years. 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