A seemingly innocuous social media post describing a Thai traveler’s perception of being discriminated against at Incheon International Airport sparked a firestorm on X, the platform formerly known as Twitter, in early November.

Capturing the frustrations of many Southeast Asian visitors who face South Korea’s stringent immigration procedures, the post garnered over 9 million views and ignited a wave of solidarity among Thai netizens, leading to widespread calls for a travel boycott to South Korea.